Heartland TV Victoria E. Johnson

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Kindle Edition

274 pages


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Heartland TV  by  Victoria E. Johnson

Heartland TV by Victoria E. Johnson
| Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 274 pages | ISBN: | 7.39 Mb

Winner of the Society for Cinema and Media Studies Katherine Singer Kovacs Book Award The Midwest of popular imagination is a Heartland characterized by traditional cultural values and mass market dispositions. Whether cast positively as authentic,MoreWinner of the  Society for Cinema and Media Studies Katherine Singer Kovacs Book Award The Midwest of popular imagination is a Heartland characterized by traditional cultural values and mass market dispositions.

Whether cast positively  as authentic, pastoral, populist, hardworking, and all-American or negatively as backward, narrow minded, unsophisticated, conservative, and out-of-touch the myth of the Heartland endures.Heartland TV examines the centrality of this myth to televisions promotion and development, programming and marketing appeals, and public debates over the mediums and its audiences cultural worth.

Victoria E. Johnson investigates how the square image of the heartland has been ritually recuperated on prime time television, from The Lawrence Welk Show in the 1950s, to documentary specials in the 1960s, to The Mary Tyler Moore Show in the 1970s, to Ellen in the 1990s. She also examines news specials on the Oklahoma City bombing to reveal how that city has been inscribed as the epitome of a timeless, pastoral heartland, and concludes with an analysis of network branding practices and appeals to an imagined red state audience.Johnson argues that non-white, queer, and urban culture is consistently erased from depictions of the Midwest in order to reinforce its reassuring image as white and straight.

Through analyses of policy, industry discourse, and case studies of specific shows, Heartland TV  exposes the cultural function of the Midwest as a site of national transference and disavowal with regard to race, sexuality, and citizenship ideals.



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