Optimal Bundling: Marketing Strategies for Improving Economic Performance H. Hennig-Schmidt

ISBN: 9783540652472

Published: January 21st 1999

Hardcover

299 pages


Description

Optimal Bundling: Marketing Strategies for Improving Economic Performance  by  H. Hennig-Schmidt

Optimal Bundling: Marketing Strategies for Improving Economic Performance by H. Hennig-Schmidt
January 21st 1999 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 299 pages | ISBN: 9783540652472 | 5.14 Mb

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. InMoreScientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.

He will find a thorough explanation of the value that bundling has for improving a companys profit and sales.



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